Slab Normal Ognu 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zine Slab Display' by FontFont, 'Siseriff' by Linotype, 'TheSerif' by LucasFonts, 'Fenomen Slab' by Signature Type Foundry, and 'Adelle' by TypeTogether (names referenced only for comparison).
Keywords: editorial, book text, headlines, signage, posters, sturdy, practical, institutional, confident, retro, legibility, durability, utility, authority, slab-serif, bracketed, blocky, robust, ink-trap-free.
A sturdy slab-serif with heavy, mostly unmodulated strokes and pronounced rectangular serifs that read as slightly bracketed rather than sharp. Letterforms are compact and firmly built, with generous counters and a consistent rhythm that stays even in dense text. The lowercase shows a double-storey “a,” a single-storey “g,” and a straightforward “t,” while the figures are solid and highly legible, matching the same blunt, workmanlike construction.
Works well for editorial typography where a sturdy texture is desired, including book pages, magazines, and long-form pull quotes. Its strong slab serifs also suit headlines, posters, and practical signage where clarity and presence are important.
The overall tone is dependable and no-nonsense, with an understated retro/industrial feel. Its bold slab terminals and steady cadence suggest authority and utility rather than elegance, giving text a confident, institutional voice.
The font appears designed as a reliable, general-purpose slab serif that prioritizes legibility and a firm typographic color. It aims to deliver a solid, authoritative look with minimal stylistic eccentricity, suitable for broad everyday use.
The design maintains clear differentiation between similar shapes (e.g., I, l, and 1) through strong serifs and distinct proportions. Curves (C, G, O, Q) remain open and controlled, and the punctuation and capitals keep a consistent, squared-off presence that supports emphatic headlines as well as continuous reading.