Sans Normal Vimik 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Matthew' by Fontsmith; 'Agent Sans' by Positype; 'Modal' by Schriftlabor; and 'Depot New', 'Hedley New', and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, energetic, sporty, confident, friendly, emphasis, momentum, approachability, clarity, impact, rounded, oblique, clean, punchy, open.
A heavy, right-leaning sans with rounded terminals and softly squared curves that keep counters open and legible. Strokes are broadly uniform with minimal modulation, and joins are smooth rather than sharp, giving letters a sturdy, continuous feel. Uppercase forms are compact and assertive (notably the wide bowls of B, P, and R), while lowercase maintains a straightforward, utilitarian structure with clear differentiation in characters like a, g, and q. Numerals are strong and simple, with large interior spaces and consistent weight that matches the letters well.
This font works best where you want high-impact, slanted sans typography—headlines, brand wordmarks, sports or lifestyle graphics, packaging callouts, and short display copy. Its open counters and rounded shapes also support clear reading in prominent UI labels and wayfinding-style signage when set with sufficient size and spacing.
The overall tone is upbeat and contemporary, combining the urgency of an oblique slant with a friendly, approachable roundness. It reads as confident and action-oriented without feeling aggressive, making it well suited to energetic branding and prominent messaging.
The design appears intended as a strong, contemporary oblique sans that delivers emphasis and speed while retaining warmth through rounded shaping and open, readable forms.
The rhythm is tight and cohesive, with generous apertures and rounded corners that help maintain clarity at larger sizes. The italic angle is consistent across cases and figures, contributing to a sense of forward motion in running text and headlines.