Sans Normal Koruh 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, energetic, sporty, friendly, contemporary, confident, impact, motion, approachability, display emphasis, slanted, rounded, soft terminals, open counters, large apertures.
A heavy, right-slanted sans with rounded construction and smooth, continuous curves. Strokes are broadly even, with softened terminals and a compact, forward-leaning stance that keeps shapes tight and purposeful. Counters are generally open and generous for a display-oriented italic, and curves dominate over sharp joins, giving letters a slightly inflated, streamlined feel. The figures share the same slanted, rounded rhythm, with sturdy forms and clear silhouettes.
Best suited to headlines and short-form display text where its slanted, rounded personality can lead the page. It works well for branding and packaging that aims for an active, friendly impression, and it’s a natural fit for sports or event graphics where a sense of motion and impact is desirable.
The overall tone is energetic and upbeat, with a sporty, modern flavor. Its forward slant and rounded shapes convey motion and friendliness at the same time, reading as confident and approachable rather than formal or technical.
This design appears intended to deliver strong emphasis with a sense of speed and approachability, combining a robust weight with rounded forms and an assertive slant to create a lively, contemporary voice for display typography.
The italic angle is pronounced enough to create momentum in words, and the rounded terminals help maintain a smooth texture across lines. Wider letters like W and M feel substantial and stable, while the open, curved forms keep the texture from becoming dark or cramped in larger sizes.