Sans Normal Murah 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next Thai' by Linotype; and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, retro, impact, approachability, display readability, brand voice, soft-cornered, rounded, chunky, compact counters, high impact.
A heavy, rounded sans with broad proportions and a compact internal whitespace. Curves are smoothly drawn and terminals feel blunt and soft rather than sharp, giving the letterforms a cushioned, chunky silhouette. The lowercase is sturdy with short extenders and minimal delicacy, while round characters like O/C/e maintain generous, circular bowls and tight counters. Numerals are equally weighty and simplified, designed to read as solid shapes in dense settings.
Best suited for display applications where impact and readability at larger sizes matter—headlines, posters, storefront or wayfinding signage, and bold brand statements. It can also work for packaging and social graphics where a friendly, substantial voice is needed, though longer passages may feel heavy and tight at small sizes.
The overall tone is upbeat and approachable, with a friendly softness that keeps the weight from feeling aggressive. Its rounded geometry and compact counters create a lively, pop-forward personality that reads as modern-retro and attention-grabbing.
The design appears intended to deliver maximum presence with an approachable, rounded feel—prioritizing bold silhouettes, simple construction, and consistent rhythm for quick recognition in display typography.
In text, the dense color and tight inner spaces can cause forms to visually merge at smaller sizes, but it holds together well as size increases. The shapes stay consistent across uppercase, lowercase, and figures, emphasizing uniformity and punch over delicacy.