Sans Superellipse Idkev 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, sporty, assertive, technical, playful, impact, display, modernity, approachability, sturdiness, blocky, rounded, compact, geometric, heavyweight.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and broad proportions. Strokes are uniformly thick with minimal modulation, producing dense color and strong silhouette clarity. Corners are consistently softened, counters tend toward squared bowls, and apertures are relatively tight, giving the face a compact, punchy rhythm. Uppercase forms are wide and stable; lowercase maintains a simple, single-storey feel where applicable, with sturdy stems and short, squared terminals.
Best suited to large-scale applications where impact and immediacy are desired: headlines, posters, branding marks, packaging, and energetic promotional graphics. It also fits sporty or tech-adjacent identities that benefit from sturdy, rounded geometry and high visual presence.
The overall tone is bold and confident, with an industrial, sporty edge. Its rounded corners soften the mass, adding a friendly, game-like energy while keeping an unmistakably strong, no-nonsense presence.
Likely designed to deliver maximum visual weight with a clean, geometric structure and softened corners, balancing toughness with approachability. The superelliptical shaping and compact counters suggest an intention toward bold display typography that stays legible and consistent in high-contrast, attention-grabbing settings.
The numerals follow the same squared-bowl logic, reading as robust and sign-like at display sizes. The tight internal space and heavy strokes emphasize impact over delicacy, making spacing and shapes feel intentionally chunky and solid.