Sans Rounded Hida 12 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Puck' by Type.p (names referenced only for comparison).
Keywords: ui text, mobile apps, branding, packaging, headlines, friendly, approachable, clean, modern, casual, approachability, clarity, modernity, everyday use, rounded, soft, humanist, open, airy.
A rounded sans with monoline strokes and consistently softened corners. The forms favor open apertures and smooth curves, with moderate, slightly generous spacing that keeps the texture light and readable. Uppercase shapes are simple and contemporary, while the lowercase shows gentle, humanist proportions and a clear rhythm; bowls and counters are rounded and stable rather than geometric. Numerals match the same soft construction, with clear, simple silhouettes and rounded terminals throughout.
This style works well for interface labels, app typography, and product experiences that benefit from a soft, approachable tone. It also suits branding, packaging, and short-to-medium headlines where rounded forms help create a friendly, contemporary presence while staying clear at typical reading sizes.
The overall tone is warm and welcoming, projecting an easygoing modernity rather than a sharp, technical feel. Rounded terminals and smooth joins give it a calm, personable voice that reads as informal but still orderly and controlled.
The design appears intended to deliver a clean, modern sans voice with softened edges for increased approachability. It balances straightforward construction with gentle humanist cues to stay readable and relaxed across both display and text settings.
Diagonal strokes and joins are kept smooth and even, avoiding abrupt angles, which reinforces the font’s friendly character. The sample text shows consistent color across lines, with no dramatic contrast shifts, making it suitable for continuous reading where a softer impression is desired.