Sans Normal Raguw 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'SST', 'SST Arabic', and 'SST Vietnamese' by Monotype and 'Core Gothic N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, packaging, friendly, modern, approachable, clean, playful, approachability, clarity, modernity, simplicity, rounded, soft, geometric, monoline, open counters.
A rounded, geometric sans with smooth curves, a steady monoline feel, and softly finished terminals. Proportions lean wide with generous bowls and open apertures, giving letters ample interior space and clear silhouettes. The lowercase is simple and sturdy, with a single-storey a and g, compact shoulders, and minimal detailing; numerals are equally rounded and substantial with consistent stroke presence across the set.
It works well for branding and packaging where a warm, modern impression is desired, and for headlines that need strong presence without harshness. The open counters and straightforward shapes also suit UI labels, navigation, and signage where quick recognition matters.
The overall tone is friendly and contemporary, with a soft, inviting rhythm that feels informal without becoming quirky. Rounded corners and open shapes create an accessible, upbeat voice suited to brands that want to appear human and easygoing.
The design appears intended to deliver a contemporary geometric sans voice with softened edges for approachability, pairing strong visual weight with clean, simplified letterforms for versatile everyday use.
Spacing reads even and calm in the sample text, and the rounded joins keep dense lines from feeling sharp or aggressive. Distinctive, simple forms (notably the single-storey lowercase and smooth, circular bowls) help maintain clarity at display and short-text sizes.