Sans Normal Vumuv 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Genius' by Artegra, 'EQ' by Cadson Demak, 'Innova' by Durotype, 'Core Sans NR' by S-Core, and 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: ui labels, headlines, posters, packaging, wayfinding, friendly, modern, approachable, clean, playful, soften tone, modern branding, friendly clarity, display impact, rounded, soft terminals, geometric, monoline, open counters.
A rounded, geometric sans with monoline strokes and smoothly softened corners throughout. Curves are built from near-circular bowls and broad arcs, with open apertures that keep forms clear at larger sizes. Terminals are consistently rounded, giving letters a gentle, uniform finish; junctions and joins are clean and simplified rather than sharp. Uppercase proportions feel stable and wide-set, while lowercase forms stay compact and regular, with single-storey a and g and a short, curved-shoulder r that reinforces the informal rhythm. Numerals are sturdy and highly rounded, matching the alphabet’s soft geometry and maintaining even color in text.
This font suits UI labels and product surfaces where a soft, inviting voice is needed, and it scales well into headlines and posters thanks to its rounded geometry and strong, even letterforms. It can also work for packaging and light wayfinding where clarity and a personable tone are both important.
The overall tone is warm and contemporary, with a casual friendliness that reads as approachable rather than strict or technical. The rounded construction and smooth terminals introduce a slightly playful character while remaining neutral enough for general interface and brand use.
The design appears intended to deliver a contemporary rounded sans that balances clarity with warmth, using consistent rounded terminals and simple geometric construction to create a friendly, versatile voice for modern branding and display-forward typography.
Distinctive details include a friendly, open G, a simple, round-shouldered t, and a Q with a short, curved tail that stays integrated with the bowl. Spacing appears even and generous in the sample text, supporting steady word shapes and a consistent typographic texture.