Sans Other Isbay 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'JollyGood Proper' and 'JollyGood Sans' by Letradora (names referenced only for comparison).
Keywords: posters, packaging, headlines, branding, signage, playful, quirky, friendly, handmade, casual, human touch, approachability, informality, distinctiveness, chunky, rounded, bouncy, irregular, soft.
This sans shows a deliberately irregular, hand-drawn construction with subtly wobbly verticals and slightly uneven curves that keep the rhythm lively. Strokes are generally even in thickness, but terminals often feel blunt and organically cut rather than mechanically squared. Counters are open and rounded, with a mix of near-circular forms (notably in O/0) and gently flattened curves that create a buoyant texture. Proportions vary from glyph to glyph—some letters lean wider or narrower than expected—giving the set an expressive, human-made pacing in both caps and lowercase.
It suits display-oriented work where personality matters: posters, packaging, café or retail signage, and brand marks that benefit from a handcrafted feel. It can also work for short bursts of text (subheads, pull quotes) when you want an upbeat, informal tone without slipping into script or novelty lettering.
The overall tone is informal and approachable, with a playful, slightly offbeat energy. Its unevenness reads as intentional charm—more “hand-cut signage” than corporate minimalism—making text feel friendly and conversational rather than strict or technical.
The letterforms appear designed to blend the clarity of a simple sans with the warmth of imperfect, hand-drawn geometry. The intent seems to be an approachable display face that stands out through subtle irregularity and buoyant proportions while remaining broadly legible.
The design emphasizes bold silhouettes and clear letter shapes, but the irregular baselines, varied widths, and quirky terminals create a distinctive, animated word shape. Numerals follow the same friendly, rounded logic, keeping a consistent voice across letters and figures.