Sans Normal Yiliv 11 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold; 'Swiss 721' by Bitstream; 'Magnum Sans', 'Magnum Sans Pro', and 'Texicali' by FontMesa; and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, merchandise, rugged, handmade, punchy, retro, informal, texture, display impact, analog feel, approachability, rough edges, inked, blunted, compact counters, high impact.
A heavy, blocky sans with chunky proportions and softly rounded corners. Strokes appear uneven and slightly distressed, with irregular outlines that suggest ink spread, stamping, or a rough-cut process rather than crisp digital geometry. Counters are compact and simplified, keeping interior space tight in letters like B, P, R, a, and e, while curves remain broadly circular in O/Q and numerals. Terminals are blunt and squared-off, and the overall rhythm feels slightly variable from glyph to glyph, reinforcing an intentionally imperfect, handmade texture.
Best suited for short, high-impact settings such as posters, headlines, packaging fronts, product labels, and bold callouts. It also works well for playful branding elements (stickers, merchandise, social graphics) where a handmade, stamped look is desirable. For longer reading, it benefits from generous spacing and larger sizes.
The face conveys a bold, tactile energy—confident and a bit gritty. Its roughened edges and compact shapes give it a casual, retro-utility tone that feels approachable, crafty, and attention-grabbing rather than polished or corporate.
The design appears intended to provide a loud, friendly display voice with a deliberately rough finish—combining simple sans forms with a worn, printed texture to evoke analog production and add instant personality.
In the sample text, the texture becomes more noticeable at display sizes, where the uneven edges add character without breaking letter recognition. At smaller sizes, the tight counters and heavy weight can reduce clarity, especially in dense paragraphs or where fine differentiation between similar shapes is needed.