Sans Normal Budij 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zwo' and 'FF Zwo Correspondence' by FontFont and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial text, web typography, branding, wayfinding, clean, modern, neutral, friendly, pragmatic, versatility, clarity, modernity, readability, system use, geometric, rounded, monoline, open apertures, high legibility.
A clean sans serif with largely geometric construction and smooth, rounded curves. Strokes appear even and monoline, with crisp terminals and a restrained, contemporary drawing. Uppercase forms are straightforward and stable, while lowercase shows a single-storey g and a round i/j dot, contributing to an approachable texture. Counters are generous and apertures are relatively open, keeping the letterforms clear at text sizes; figures are simple and aligned in a consistent, utilitarian style.
Well suited for interface copy, web and app typography, and general-purpose editorial text where clarity and consistency are priorities. Its clean geometry also works for contemporary branding systems and straightforward signage or labels that need dependable legibility.
The overall tone is modern and neutral, with a friendly undercurrent from the rounded shapes and uncomplicated lowercase. It feels practical and accessible rather than stylized, lending a calm, matter-of-fact voice to layouts.
The design appears intended as a versatile, no-nonsense sans for everyday reading and broad deployment across digital and print contexts. Its geometric backbone and open, readable forms suggest a focus on clarity, consistency, and a modern, unobtrusive presence.
Round letters like O and Q read smoothly and balanced, and diagonal-heavy capitals (V, W, X, Y) retain a crisp, engineered feel. The sample text shows steady spacing and an even rhythm, producing a clear, contemporary paragraph color without calling attention to individual letterforms.