Sans Normal Arkaf 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fazeta Sans' by Adtypo, 'FF Absara Sans' and 'FF Kievit' by FontFont, 'Berling Nova Sans' by Linotype, 'Quire Sans' by Monotype, 'RyuGothic' by StudioJASO, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, packaging, friendly, approachable, calm, modern, practical, readability, versatility, neutrality, warmth, open counters, soft terminals, subtle tapering, balanced proportions, smooth curves.
The design is a rounded sans with gently tapered, slightly calligraphic strokes that keep contrast subtle but present. Curves are broad and smooth, terminals are mostly softly cut rather than sharply squared, and the counters stay open for clarity. Proportions are balanced with a steady rhythm in text, and the forms show small, natural irregularities in stroke shaping that add a humanist flavor without becoming overtly expressive.
It works well for UI text, product interfaces, and general branding where a neutral but friendly voice is needed. The open shapes and steady texture suit editorial subheads, posters, and packaging that benefit from a modern sans with a touch of warmth. It should also perform comfortably in longer paragraphs when set with appropriate size and spacing.
This typeface feels friendly and approachable, with a mild human warmth despite its clean, modern construction. The overall tone is calm and workmanlike rather than flashy, giving it a dependable, everyday character suited to broad audiences.
The letterforms appear designed to deliver reliable readability with a gentle, contemporary softness, avoiding extremes in geometry or contrast. Subtle stroke modulation and rounded shaping suggest an intention to feel human and accessible while remaining clean enough for general-purpose use.
The numerals and capitals maintain the same smooth, rounded logic as the lowercase, supporting a consistent tone across mixed-case settings. In the sample text, the type holds an even color on the page, suggesting dependable spacing and a stable reading rhythm.