Sans Normal Lunaf 5 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Fusion Collection' by Blaze Type, 'HD Colton' by HyperDeluxe, 'Helvetica Now' by Monotype, 'Otoiwo Grotesk' by Pepper Type, and 'Quarion' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, retro, impact, motion, emphasis, display, oblique, slanted, rounded, compact, high-impact.
A heavy, right-slanted sans with broad, rounded counters and sturdy, compact joins. The letterforms emphasize smooth, elliptical bowls (notably in O, Q, and numerals) paired with crisp, angled terminals that keep the silhouette snappy despite the weight. Curves are generous and continuous, while diagonals and crossbars are cut with assertive, slightly squared ends, creating a clear, poster-ready rhythm. Spacing reads tight and efficient, with a consistent, forward-leaning texture that stays cohesive from caps to lowercase and figures.
Best suited for headlines, short statements, and branding where strong emphasis and momentum are desirable. It works particularly well on posters, apparel graphics, packaging callouts, and promotional layouts where large-size readability and a bold personality are priorities.
The overall tone is bold and energetic, with a dynamic, athletic feel. Its strong slant and robust shapes suggest motion and confidence, landing in a sporty, promotional register rather than a quiet editorial one.
Designed to deliver high-impact display typography with a fast, forward-leaning stance. The combination of rounded geometry and firm terminals aims to balance friendliness with toughness, making it effective for energetic branding and attention-grabbing messaging.
The figures and capitals share the same rounded, muscular construction, helping mixed alphanumeric settings feel uniform. The slant is pronounced enough to communicate speed, but the wide bowls and open interior shapes preserve clarity at display sizes.