Sans Normal Bymay 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, packaging, headlines, clean, friendly, modern, playful, approachability, clarity, modernity, versatility, rounded, geometric, open apertures, smooth curves, soft terminals.
A rounded, geometric sans with smooth, monoline strokes and generous interior space. Curves are built from near-circular bowls and consistent radii, giving the alphabet a cohesive, engineered feel. Terminals tend to be softly finished rather than sharply cut, and joins are clean and controlled, keeping the texture even in continuous text. Proportions are balanced and readable, with open counters and clear differentiation in common shapes like c/e/s and the numerals.
This font works well for user interfaces, wayfinding, and product communication where clarity and a friendly tone are important. Its rounded geometry also suits brand marks, packaging, and short-to-medium headlines, while maintaining a steady, legible texture in paragraph-like settings.
The overall tone is approachable and contemporary, combining a tidy, rational structure with soft, rounded warmth. It reads as friendly and slightly playful without becoming informal, making it well-suited to upbeat, everyday messaging.
The design appears intended to provide a clean, modern sans with softened geometry—prioritizing legibility and a welcoming voice while keeping forms consistent and systematic for versatile day-to-day use.
Round letters like O/Q and the lowercase bowls are notably smooth and consistent, creating a calm rhythm across words. The numerals follow the same rounded construction, integrating naturally with the letterforms for mixed text settings.