Script Horo 17 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, retro, casual, confident, playful, hand-lettered feel, signature style, display impact, approachable tone, brushy, rounded, connected, slanted, smooth.
A connected, right-slanted script with brush-pen construction and smoothly rounded terminals. Strokes feel monolinear in spirit, with gently swelling curves and tapered joins that suggest pressure changes without sharp contrast. Letterforms are compact and upright in proportion, with a relatively low x-height and energetic ascenders/descenders; counters are open and the rhythm is continuous, producing a steady, flowing word shape. Uppercase forms are simplified and loop-light, leaning toward legible, signature-like caps rather than ornate calligraphy.
This style works best where a human, informal voice is needed—brand marks, product packaging, menus, posters, and social graphics. It is especially effective for short to medium phrases where the continuous cursive rhythm can read as intentional hand lettering.
The overall tone is warm and personable, like a quick, confident signature or a hand-lettered headline. Its smooth joins and soft curves give it an approachable, upbeat character with a subtle retro brush-script flavor.
The design appears intended to deliver a clean brush-script look that feels hand-drawn yet controlled, prioritizing smooth connectivity and a lively forward slant for expressive display typography.
Connections are consistent and smooth across lowercase, while spacing stays tight enough to keep lines cohesive in longer text. Numerals share the same cursive, handwritten logic, with rounded forms and forward movement that match the alphabet.