Serif Other Idhi 9 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Burgie' by Alit Design (names referenced only for comparison).
Keywords: display, headlines, branding, packaging, editorial, whimsical, storybook, vintage, ornate, playful, expressiveness, distinctiveness, vintage mood, decorative texture, bracketed, swashy, calligraphic, flared, curvy.
This serif features high-contrast strokes with pronounced thick–thin transitions and softly bracketed serifs that often curl into teardrop terminals. Letterforms are wide and open, with rounded shoulders, bulbous joins, and occasional swash-like inflections that make the silhouettes lively. The lowercase shows notably curvy construction and expressive terminals (especially in f, g, j, y), while the caps keep a more formal, display-oriented structure. Figures follow the same decorative logic, with curving spines and small finishing flicks that emphasize a hand-shaped feel.
Best suited to display typography such as headlines, book covers, posters, and branding where its decorative terminals can be appreciated. It can also work for short editorial passages or pull quotes when set at comfortable sizes with ample leading, particularly for themes that call for a vintage or whimsical voice.
The overall tone is theatrical and charming, balancing a classical serif foundation with playful, ornamental detailing. It reads as vintage and storybook-like—more characterful than sober—suggesting a friendly, slightly magical personality in text and titling.
The design intent appears to be a characterful serif that departs from strict text-face restraint, using curled terminals and high contrast to create a distinctive, decorative texture. It aims to evoke a traditional, slightly calligraphic flavor while remaining legible enough for short blocks of reading.
Rhythm is intentionally irregular in feel: many characters end in curled or flared terminals that create a textured line color, especially in longer passages. The design rewards generous sizes where the delicate hairlines and terminal detailing remain clear, and it benefits from moderate tracking to prevent the ornamental ends from visually crowding adjacent letters.