Serif Other Hibo 2 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Burgie' by Alit Design (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, victorian, circus, playful, quirky, vintage, display impact, period evocation, ornamental flair, brand character, bracketed, ball terminals, flared, swashy, rounded.
A decorative serif with heavy, rounded main strokes paired with crisp, pinched joins and tapered hairlines. Serifs are strongly bracketed and often flare into soft, bulb-like terminals, creating a rhythmic, bouncy silhouette. Counters are generally compact and the curves show an engraved, high-contrast feel, with occasional swash-like strokes on letters such as J, Q, and y. Overall spacing reads generous and the forms lean toward display proportions with lively, irregular details that remain consistent across the set.
Best suited to display roles where its ornate serifs and high-contrast rhythm can read clearly at larger sizes—posters, headlines, event branding, packaging, signage, and logo wordmarks. It can work for short blocks of text in editorial or promotional settings when a vintage, showman-like voice is desired.
The font projects a theatrical, old-time tone—part circus poster, part Victorian playbill—mixing charm with a slightly mischievous flourish. Its bold presence and ornamental terminals feel celebratory and attention-seeking rather than restrained or academic.
The design appears intended to reinterpret traditional serif structure with exaggerated brackets, ball-like terminals, and occasional swashy gestures to create a memorable, period-evocative display texture. It prioritizes personality and impact over neutrality, aiming to deliver a distinctive, poster-ready voice.
The alphabet shows several distinctive, characterful constructions (notably the curled descenders and the ornate uppercase Q), which add personality but also make the texture more animated in paragraphs. Numerals follow the same ornamental logic, with curving strokes and emphatic terminals that keep them visually aligned with the letters.