Sans Normal Purul 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids media, branding, playful, chunky, friendly, retro, cartoonish, approachability, impact, retro fun, display clarity, whimsy, rounded, soft corners, bubbly, compact counters, heavy terminals.
A heavy, rounded sans with pillow-like curves and softened corners throughout. Strokes are thick and largely monolinear, with compact internal counters that stay open enough to read at display sizes. The proportions lean broad and sturdy, with slightly condensed apertures and a generally squarish, inflated geometry that gives letters a molded, rubbery feel. Lowercase forms are simple and sturdy, with single-storey shapes and short, thick joins; punctuation and numerals follow the same blocky, rounded construction.
Best suited to headlines, posters, packaging, and brand marks that want a warm, playful presence. It also works well for children’s products, event graphics, stickers, and short, high-impact messaging where bold shapes and a friendly tone are more important than long-form readability.
The overall tone is upbeat and approachable, with a toy-like softness that feels nostalgic and informal. Its chunky shapes read as friendly and humorous rather than technical, lending a lighthearted voice to headlines and short statements.
The design appears intended as a cheerful, high-impact display sans that prioritizes softness and approachability. Its rounded, inflated construction suggests a goal of creating a bold, characterful voice that feels retro and fun while staying straightforward and legible at larger sizes.
Spacing appears generous for a display face, helping dense shapes avoid clogging in running text. The sample paragraph shows consistent rhythm and stable baselines, with distinctive rounded terminals and compact counters that create strong texture when set large.