Sans Contrasted Erju 1 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, logos, industrial, sporty, retro, playful, tough, high impact, rugged character, retro flavor, branding display, rounded corners, chamfered, compact counters, stencil-like.
A heavy, blocky display sans with softened corners and frequent chamfered cuts that give strokes a carved, faceted feel. Letterforms are wide and squat with tight interior counters, producing dense, high-impact silhouettes. Curves are simplified into rounded-rectangle bowls, while terminals often end in blunt flats or small notches, creating an intentionally rugged rhythm. Overall spacing reads sturdy and compact, with consistent stroke presence and subtle internal shaping that adds texture without becoming delicate.
Best suited for display applications where bold shapes need to read instantly—posters, headlines, sports or team-style branding, packaging, and logo wordmarks. Its dense counters and chunky details favor larger sizes, where the carved corners and notches remain clear and contribute to the overall character.
The tone is bold and assertive with a friendly edge: it feels industrial and sporty, yet slightly playful due to the rounded corners and chunky proportions. The cut-in details and squared geometry evoke retro athletic and arcade-era lettering, suggesting durability and motion more than refinement.
The design appears intended to deliver maximum impact with a distinctive, engineered personality—combining wide, block-like construction with rounded edges and chamfered detailing to stand out in branding and titling contexts.
Distinctive angular cutouts and occasional hooked or tapered joins (notably in diagonals and bowls) create a recognizable “machined” voice across both uppercase and lowercase. Numerals follow the same squarish, high-mass construction, maintaining strong visibility in short strings and large settings.