Sans Normal Uhbuk 1 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' by Hoftype, 'Plymouth Serial' by SoftMaker, 'Dilemma' by Sudtipos, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Gart Sans' by Vitaliy Gotsanyuk (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, clarity, impact, versatility, modernity, geometric, round, even, solid, neutral.
A sturdy sans with clean, geometric construction and broad, rounded curves. Strokes are consistently heavy with smooth joins and minimal modulation, producing crisp silhouettes and strong color in text. Counters are fairly open for the weight, while terminals are mostly straight-cut, keeping shapes compact and efficient. The lowercase has a simple, contemporary structure with a two-storey “a” and single-storey “g,” and the figures are straightforward, lining-style forms that read clearly at display sizes.
This font is well suited for headlines, posters, and brand wordmarks where a solid, modern sans is needed. It should perform especially well in short bursts of text—signage, packaging, UI labels, and marketing graphics—where strong presence and quick recognition are priorities.
The overall tone is modern and practical, with a confident, no-nonsense presence. Its round forms and even rhythm add a mild friendliness, while the dense weight gives it authority and impact. It feels suited to contemporary branding without becoming stylized or quirky.
The design intention reads as a contemporary, general-purpose sans optimized for impact and clarity, using geometric curves and straightforward detailing to stay versatile and easily recognizable.
Spacing and proportions appear balanced for signage and headings, with letterforms that maintain distinct shapes even when set tightly. The design favors clarity and consistency over calligraphic personality, making it visually stable across a range of characters.