Slab Square Hiri 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, sports, sturdy, industrial, athletic, retro, assertive, impact, ruggedness, headline clarity, retro utility, signage strength, blocky, compact, rounded corners, ink-trap feel, high impact.
A heavy, block-forward slab serif with chunky rectangular proportions and minimal stroke modulation. Serifs read as strong, squared slabs, while many corners are softened into tight radiused turns, giving counters and outer shapes a rounded-rectangle feel (notably in O, D, and numerals). The lowercase is compact and sturdy with short extenders, wide shoulders, and dense joins that create an almost ink-trap-like bite in tight interior corners. Overall spacing appears robust and headline-oriented, with simplified, geometric construction and flat, blunt terminals that keep letterforms visually locked together.
Best suited to headlines, posters, and large-format messaging where strong shapes and dense color help text hold attention. It also fits branding applications that need a rugged, energetic slab voice—such as sports identities, product packaging, labels, and wayfinding or storefront signage. In longer passages it will read bold and commanding, working best when ample size and spacing are available.
The font projects a tough, no-nonsense tone with a confident, workmanlike presence. Its mix of squared slabs and softened corners evokes athletic lettering and mid-century display printing, delivering a friendly-but-forceful voice suited to bold statements. The rhythm feels steady and mechanical, emphasizing solidity over delicacy.
The design appears intended as a high-impact display slab that combines geometric, square-ended construction with softened corners for approachability and a retro-industrial flavor. It aims to stay highly legible at a glance while delivering a compact, powerful typographic silhouette.
Round letters lean more squarish than circular, and interior counters are relatively tight, increasing perceived weight and punch. Numerals are similarly blocky and signage-like, maintaining consistent mass and corner treatment across the set. The overall texture in paragraphs is dark and emphatic, prioritizing impact over lightness or refinement.