Slab Contrasted Pipu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vitesse' by Hoefler & Co.; 'Equip Slab' by Hoftype; 'Quitador' by Linotype; 'Certo' by Monotype; 'Quadon' by René Bieder; 'Etelka Slab' by Storm Type Foundry; and 'Atletico', 'Paul Slab', and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, confident, retro, collegiate, sturdy, impact, authority, durability, nostalgia, clarity, bracketed, blocky, compact, ink-trap feel, poster-ready.
A heavy, tightly engineered slab serif with squared-off terminals and subtly bracketed joins. The letterforms are built from broad stems and firm, rectangular slabs, with gently rounded corners that keep the shapes from feeling brittle. Counters are compact and the curves (notably in C, G, O, and S) are smooth and full, while horizontals and slabs stay crisp and flat for a consistent, mechanical rhythm. Lowercase forms read robust and workmanlike, with a single-storey a and g, sturdy verticals, and short, dense apertures that favor impact over delicacy.
Best suited to display roles such as headlines, posters, storefront or wayfinding signage, and packaging where strong structure and immediate legibility are needed. It can also serve for short bursts of text—pull quotes, labels, or UI headings—when a bold, authoritative texture is desired.
The overall tone is strong, no-nonsense, and slightly nostalgic, echoing classic printing and sign traditions. Its chunky slabs and compact counters give it an assertive, dependable voice that feels at home in bold headlines and utilitarian branding. The texture is energetic and punchy rather than refined, with a distinctly poster and display-forward presence.
The design appears intended to deliver maximum visual impact with a classic slab-serif framework: big shapes, firm terminals, and consistent structure that hold up in bold settings. It prioritizes clarity and punch, aiming for a confident, traditional-meets-industrial character that reads quickly and anchors layouts.
The numerals are similarly hefty and compact, matching the uppercase weight and maintaining clear silhouettes at large sizes. Letterspacing appears designed for dense setting, producing a solid typographic color in paragraphs that emphasizes mass and rhythm over airiness.