Sans Normal Amdez 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: ui text, body text, headlines, signage, branding, neutral, modern, clean, friendly, utilitarian, versatility, clarity, neutrality, legibility, open counters, rounded terminals, even rhythm, geometric.
This sans serif shows broadly proportioned letterforms with smooth, rounded curves and a steady, even stroke. Bowls and counters are generous and open, with circular/elliptical construction evident in letters like O, C, and G, and similarly rounded lowercase forms. Terminals are clean and mostly squared-off with subtle rounding, while joins remain uncomplicated and legible. The overall texture is calm and consistent, with clear differentiation in figures and straightforward, readable uppercase and lowercase shapes.
It is well suited to interface copy, product text, and general-purpose editorial settings where clarity and a steady rhythm are priorities. The broad proportions and open counters also support confident headlines, wayfinding, and simple brand systems that need a clean, contemporary sans.
The typeface conveys a contemporary, neutral tone with a mild friendliness coming from its open apertures and rounded forms. It feels practical and unobtrusive rather than expressive, lending a clear, no-nonsense voice that still reads approachable in longer text.
The design intent reads as a versatile, everyday sans built around geometric round forms and straightforward construction, aiming for reliable legibility and an even typographic color across settings.
Spacing appears comfortable and stable in the sample paragraph, producing an even gray value without looking tight. The numerals share the same plainspoken geometry and read clearly at text sizes, supporting mixed alphanumeric settings such as labels or UI readouts.