Serif Normal Rumaz 3 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Copperplate Gothic' by Linotype and 'Copperplate SB' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: book text, magazines, newspapers, editorial design, reports, classic, editorial, formal, literary, refined, text readability, traditional serif, editorial tone, print utility, timelessness, bracketed, transitional, open counters, crisp, calligraphic.
This serif typeface shows moderate stroke contrast with clearly bracketed serifs and a steady, text-oriented rhythm. Capitals are proportionally broad with clean, open bowls (notably in C, G, and O) and restrained detailing rather than ornamental extremes. Lowercase forms are compact and readable, with round, open counters and gently tapered terminals; the two-storey a and g reinforce a traditional text pedigree. Numerals appear lining and sturdy, with smooth curves and consistent stroke behavior that keeps the color even across long lines.
It is well suited to long-form reading in books, magazines, and other editorial layouts where a stable rhythm and clear word shapes matter. It can also support formal documents and reports, and works for headlines when a traditional, composed voice is desired.
The overall tone is classic and editorial, conveying seriousness and trust without feeling overly stiff. Its controlled contrast and conventional shapes suggest a literary, print-minded sensibility suited to measured, authoritative typography.
The typeface appears intended as a conventional, highly legible serif for continuous text, prioritizing familiar letterforms, comfortable spacing, and a balanced contrast that remains clear in paragraph settings.
The design balances crisp verticals with softer curved joins, giving paragraphs a calm texture. Serifs remain prominent enough to guide the eye but are not heavy, helping the face feel refined rather than bold or rustic.