Sans Normal Otkem 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Sirenia' by Floodfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, soft, approachable, retro, approachability, display impact, brand warmth, readable strength, rounded, soft terminals, full bowls, open apertures, sturdy.
A heavy, rounded roman with broad proportions and a smooth, cushioned stroke feel. Curves dominate the construction, with generous bowls and open counters that keep letters from clogging at display sizes. Terminals are softly finished and joins are well supported, creating a stable rhythm with minimal sharpness. Uppercase forms read compact and solid, while lowercase shows sturdy, conventional structures (single-storey a and g) with a clear, readable texture.
Best suited to headlines, posters, packaging, and branding where a strong, friendly voice is needed. It also works well for signage and callouts thanks to its large counters and sturdy shapes, though it will be most effective at medium to large sizes where its rounded details can be appreciated.
The overall tone is warm and personable, projecting confidence without aggression. Its rounded geometry and soft finishing give it a friendly, slightly nostalgic flavor, suitable for brands that want to feel inviting and grounded.
Likely designed to deliver a bold, approachable display voice built on rounded, modern forms, balancing strong impact with an easygoing, human-friendly texture.
The bold color and rounded forms create strong word shapes, and the numerals match the letters in weight and softness for cohesive setting. Spacing appears comfortable for headlines and short blocks, with consistent stroke presence across curved and straight elements.