Sans Superellipse Suba 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Director', 'Director Bengali', 'Director Gujarati', 'Director Malayalam', and 'Director Tamil' by Indian Type Foundry and 'PODIUM Sharp' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, assertive, sporty, utilitarian, retro, impact, clarity, ruggedness, modernization, squared, rounded corners, condensed feel, blocky, compact counters.
A heavy, compact sans with squared construction softened by rounded corners. Strokes are straight and monolinear in feel, with corners and curves resolving into rounded-rectangle forms rather than true circular bowls. Counters are tight and often rectangular, giving letters a dense texture and strong vertical rhythm. Uppercase shapes are tall and sturdy with minimal modulation, while lowercase echoes the same boxy logic with simple joins and short, functional terminals; numerals follow the same squared, compact pattern for consistent color.
Best suited to headlines, posters, labels, and bold brand marks where a compact, high-impact voice is needed. It can work well for signage and packaging that benefits from a sturdy, engineered look, and for short emphatic text such as tags, callouts, and scoreboard-style applications.
The overall tone is forceful and practical, reading as modern-industrial with a subtle retro display flavor. Its chunky geometry and tight counters convey strength, efficiency, and a no-nonsense attitude, similar to labeling, sports branding, or machinery-inspired graphics.
The font appears designed to deliver maximum impact with simple geometric construction, prioritizing solidity and uniformity over delicacy. The rounded-square logic suggests an intention to feel both hard-edged and friendly, providing a contemporary industrial display option that stays legible under strong weight.
The design maintains a consistent rounded-rectangle motif across bowls and corners, which helps it hold together in headlines and signage. The dense interior space and strong black footprint make it most comfortable at medium to large sizes where the counters can breathe.