Sans Normal Kamev 3 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Almarena Neue' by Almarena, 'BB Casual Pro' by Bold Studio, 'DuGrotesk' by Dutype Foundry, 'Neue Helvetica eText' by Linotype, 'Helvetica Now' by Monotype, and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, modern, punchy, dynamic, impact, momentum, clarity, modernity, display, slanted, geometric, compact, rounded, high-impact.
A heavy, right-slanted sans with broad proportions and sturdy, even strokes. Curves are smooth and geometric, with round counters and clean, open apertures, giving the alphabet a consistent, engineered rhythm. Terminals read mostly blunt and straightforward, while the italic construction adds forward motion without becoming calligraphic. Numerals are large and solid with clear silhouettes, and overall spacing feels built for strong, blocky word shapes at display sizes.
Best suited to headlines, posters, and prominent UI or marketing copy where strong presence and quick impact matter. It can work well for branding, packaging, and sports or tech-themed graphics, especially where a dynamic, forward-leaning voice is desired.
The tone is energetic and assertive, with a fast, contemporary feel driven by the strong weight and persistent slant. It suggests athletic branding and modern commerce—confident and direct rather than delicate or formal.
The design appears intended to deliver a bold, energetic sans for display use, combining geometric clarity with an italic stance to emphasize speed and momentum while keeping letterforms straightforward and highly legible.
The oblique angle is consistent across uppercase, lowercase, and figures, helping lines of text maintain a cohesive diagonal flow. The mix of generous round forms (O, C, 0) and angular joins (K, M, N, V, W) creates a crisp, technical personality while keeping the texture smooth and readable.