Sans Normal Anmid 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Golden Record' by Mans Greback (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, contemporary, approachable, confident, clean, approachability, clarity, modern branding, display impact, rounded, geometric, high contrast counters, smooth joins, soft terminals.
A rounded, geometric sans with thick, even strokes and generously curved bowls. Curves are built from near-circular forms, while straight stems stay firm and vertical, creating a steady rhythm. Terminals are predominantly soft and rounded rather than sharply cut, and many joins (such as in n/m and the shoulder of r) keep a smooth, continuous feel. Counters are open and fairly large for the weight, helping letters remain distinct even as the forms stay compact and sturdy.
This font suits branding and identity work where a friendly, modern impression is desired, and it performs well in headlines, posters, and packaging thanks to its bold, rounded silhouettes. It can also work for short UI labels, navigation, and callouts where strong legibility and a warm tone matter more than long-form reading comfort.
The overall tone is friendly and contemporary, with a soft, approachable character that still feels confident and direct. Its rounded geometry reads as modern and upbeat, leaning more toward playful clarity than corporate austerity.
The design appears intended to deliver a modern geometric sans with softened corners for approachability, combining simple constructed shapes with strong presence. Its consistent stroke and rounded details suggest a focus on clarity at display sizes while maintaining an inviting personality.
Capitals are simple and constructed, with rounded C/G/O/Q and straightforward diagonals in V/W/X that keep a solid, poster-ready presence. The lowercase shows single-storey a and g, reinforcing an informal, modern voice; the dot on i/j is round and prominent. Numerals are similarly rounded and sturdy, matching the letterforms closely for cohesive mixed text.