Sans Normal Higik 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, hand-drawn, approachable, lively, approachability, human warmth, casual clarity, modern friendliness, rounded, soft terminals, monoline, informal, bouncy.
A rounded, monoline sans with a consistent, slightly slanted skeleton and soft, brush-like terminals. Curves are smooth and generously rounded, with open apertures and simplified constructions that keep counters clear. Stroke joins feel subtly organic rather than strictly geometric, and proportions vary a bit from glyph to glyph, giving the set a natural, handwritten rhythm. Numerals follow the same softened, single-stroke logic with straightforward forms and rounded ends.
Well-suited for friendly branding, packaging, and promotional design where a casual, approachable voice is needed. It can also work for posters, headlines, and social media graphics, and holds up in short-to-medium text blocks when a warm, informal tone is desired.
The overall tone is warm and conversational, with a relaxed, personable feel that reads as human-made rather than mechanical. Its gentle slant and rounded shapes add energy without becoming sharp or aggressive, making it feel playful and welcoming.
The design appears intended to blend the clarity of a clean sans with the charm of hand-drawn lettering. Its softened geometry, consistent stroke weight, and lively rhythm suggest a focus on approachability and everyday readability rather than strict typographic rigidity.
Legibility stays strong thanks to open forms and moderate spacing, while the variable, handwritten-like rhythm adds character in display sizes. The rounded terminals and simplified details reduce visual noise, helping the face remain clear even in longer lines of text.