Sans Normal Ibloy 11 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Ata Rounded' by Bülent Yüksel (names referenced only for comparison).
Keywords: ui labels, short paragraphs, brand voice, packaging, posters, friendly, casual, airy, modern, gentle, approachability, readability, modern simplicity, softening, rounded, monoline, open counters, soft terminals, slanted.
A lightly slanted, monoline sans with rounded construction and softened terminals. Curves are smooth and generously open, with wide apertures in letters like C, G, and S, and circular forms that read cleanly at text sizes. Strokes end with subtle rounding rather than sharp cuts, and the overall rhythm is even and uncluttered. Numerals follow the same rounded, streamlined logic, with clear, simple silhouettes and minimal modulation.
Well-suited to friendly interface copy, product messaging, and editorial callouts where a modern, easygoing voice is needed. It also works for posters and packaging that benefit from a clean sans with a softer, more personable feel than a strictly geometric style.
The font communicates an approachable, relaxed tone—clean and contemporary without feeling clinical. Its soft rounding and steady slant give it a conversational, handwritten-adjacent warmth while staying firmly in a simple sans idiom.
The design appears intended to provide a simple, contemporary italic sans that stays readable while adding warmth through rounded geometry and open shapes. It balances functional clarity with a casual tone for everyday communication.
The italic angle is consistent across capitals, lowercase, and figures, helping long lines flow smoothly. The design favors legibility through open counters and restrained detail, avoiding decorative quirks in favor of a cohesive, understated personality.