Sans Superellipse Gulup 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'DIN Next', 'DIN Next Arabic', 'DIN Next Cyrillic', 'DIN Next Devanagari', and 'DIN Next Paneuropean' by Monotype and 'PF DIN Text' and 'PF DIN Text Arabic' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, sturdy, clean, impact, clarity, modernity, approachability, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with broad, compact proportions and consistently rounded corners. Curves tend toward superelliptical bowls, giving round letters a squarish, engineered feel, while straight strokes stay firm and even in thickness. Counters are relatively tight for the weight, with clean apertures and a steady, utilitarian rhythm. Terminals are mostly flat or softly rounded, and diagonals are robust, keeping shapes stable and punchy at display sizes.
Best suited to headlines, posters, branding marks, and packaging where a compact, high-impact voice is needed. It can also work well for wayfinding and interface labels at larger sizes, where the sturdy strokes and simplified geometry maintain clarity. For long-form text, the dense counters suggest using comfortable sizes and generous spacing.
The overall tone is confident and contemporary, with a friendly edge from the rounded geometry. It feels sturdy and practical rather than delicate, projecting clarity and decisiveness in headlines and short statements. The squarish rounds add a slightly industrial, tech-adjacent character without becoming cold.
The design appears intended to deliver a bold, modern sans with superelliptical round forms that stay crisp and controlled. Its emphasis on compact geometry and rounded corners suggests a goal of combining industrial clarity with approachable friendliness for contemporary display typography.
Uppercase forms read particularly solid and uniform, while lowercase maintains a straightforward, workmanlike structure. The numerals match the same rounded-rect geometry, producing a cohesive, signage-like texture with strong silhouette recognition.