Serif Flared Memi 2 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine titles, branding, packaging, dramatic, editorial, vintage, quirky, authoritative, impact, distinctiveness, vintage flair, display drama, brand voice, flared, wedge serif, sculpted, ink-trap feel, bulb terminals.
This typeface is a sculptural serif with pronounced stroke modulation and flared, wedge-like endings that read as carved rather than bracketed. Forms are broad and weighty, with deep interior cut-ins and sharp triangular notches that create an ink-trap-like rhythm through counters and joins. Curves (C, G, O, Q, e, o) are smooth but strongly pinched at transitions, while many joins and terminals swell into teardrop or wedge shapes, giving the silhouette a chiseled, poster-friendly density. The lowercase shows compact, rounded bowls with distinctive terminals and a single-storey a and g, and the numerals echo the same bold, sculpted contrast and angular cut-ins.
It performs best in large-size settings where the high-contrast sculpting and flared terminals can be appreciated—headlines, poster typography, magazine and book titling, and bold brand marks. It can also work for short callouts on packaging or labels when a dramatic, vintage-leaning voice is desired, but it is less suited to long-form small-size text due to its dense texture and intricate cut-ins.
The overall tone is theatrical and attention-grabbing, blending classic serif authority with a slightly eccentric, display-driven personality. Its sharp notches and flared terminals add a dramatic, almost woodcut or engraved feel that reads as vintage yet stylized, making text feel deliberate and emphatic rather than neutral.
The design appears intended as a statement serif that amplifies contrast and terminal flare to create a distinctive, collectible display voice. The repeated use of sharp notches, pinched transitions, and bulb-like terminals suggests an aim for memorable silhouettes and a rhythmic, crafted texture in large typography.
Spacing in the samples appears intentionally tight and compact, producing a dark, continuous texture at larger sizes. Several glyphs feature pointed wedges and internal scoops that become key identifying details, especially in letters like S, R, K, and the diagonals in V/W/X/Y.