Sans Normal Rekif 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Remora Corp' by G-Type and 'Arthura' by Seniors Studio (names referenced only for comparison).
Keywords: headlines, packaging, posters, kids, stickers, friendly, playful, chunky, casual, bubbly, approachability, playfulness, bold impact, display clarity, rounded, soft corners, compact, cartoonish, informal.
A heavy, rounded sans with compact proportions and soft, slightly irregular geometry. Strokes are thick and uniform with low modulation, and terminals tend to be blunt or gently curved rather than sharply cut. Counters are relatively small for the weight, and many shapes show subtle hand-drawn wobble that keeps the rhythm lively. Lowercase forms are simple and sturdy, with a single-storey “a” and “g,” a short-armed “r,” and a tall “t” with a minimal crossbar; numerals are similarly robust and rounded, designed for strong presence rather than delicate detail.
Best suited to short, high-impact settings such as headlines, posters, packaging, and promotional graphics where bold readability and a friendly voice are desired. It also fits youth-oriented materials, playful branding, and labels where a soft, rounded look supports an approachable message.
The overall tone is approachable and cheerful, with a relaxed, cartoon-like confidence. Its soft curves and slightly bouncy rhythm read as friendly and informal, making text feel more conversational than formal or technical.
The design appears intended to deliver maximum visual impact with a warm, non-threatening personality—combining sturdy, high-ink forms with rounded construction and a lightly hand-made feel for expressive display typography.
At text sizes the dense color and tight counters can make long paragraphs feel heavy, while headings remain clear and punchy. The irregularities are controlled enough to stay legible, but they add personality that will be noticeable in repeated letter patterns.