Sans Superellipse Utriw 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Cindie 2' by Lewis McGuffie Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui display, techy, modern, confident, clean, friendly, impact, clarity, systematic, approachable, rounded, squared, geometric, blocky, compact.
A heavy, wide sans with rounded-rectangle construction and strongly softened corners throughout. Curves resolve into broad superellipse-like bowls, while straight strokes terminate with flat, squared ends, producing a sturdy, engineered silhouette. Counters are generous and open, and the overall rhythm is steady and uniform, with minimal modulation and a distinctly horizontal emphasis. Lowercase forms lean toward single-storey shapes (notably the a and g), and the figures share the same rounded-square logic for a cohesive texture in text.
Well suited to headlines, wordmarks, signage, and bold editorial callouts where width and presence are assets. It can also work for UI or product labeling at larger sizes, where the rounded geometry and open counters maintain clarity while delivering a distinctive, contemporary voice.
The font conveys a contemporary, tech-forward tone that feels robust and straightforward rather than delicate. Its rounded geometry adds approachability, while the wide stance and dense strokes project confidence and a slightly industrial, UI-like pragmatism.
The likely intention is a geometric display sans built around rounded-rectangle forms to create a strong, modern identity with friendly edges. By keeping stroke behavior steady and shaping rounds as superellipses, the design aims for high impact and a cohesive, system-like consistency across letters and numbers.
The design language stays consistently “squircle” across rounds and diagonals, helping mixed-case and numerals feel like a single system. The wide proportions and strong shapes make individual glyphs very recognizable at display sizes, with a smooth, cushioned feel in curves and joins.