Sans Normal Orbak 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Marselis' by FontFont, 'Nusara' by Locomotype, 'Diaria Sans Pro' by Mint Type, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, straightforward, solid, impact, clarity, modern branding, legibility, simplicity, geometric, rounded, clean, compact, high-impact.
A heavy, clean sans with predominantly geometric construction and rounded outer curves. Strokes are thick and even, with squared terminals and only subtle optical modulation, creating a sturdy, compact color on the page. Counters are relatively tight in letters like a, e, and s, while round forms (O, Q, 0) stay broadly circular and stable. The lowercase shows simple, single-storey forms and a straightforward rhythm, and the overall spacing reads slightly compact, emphasizing density and punch in text and headlines.
Best suited for display roles where strong presence is needed, such as headlines, posters, brand wordmarks, packaging, and wayfinding or signage. It can also work for short UI labels or callouts where clarity and emphasis matter, though the dense weight and tighter counters suggest avoiding long-form body text at small sizes.
The overall tone is assertive and contemporary, with a friendly approachability coming from its rounded geometry. It feels practical and no-nonsense, communicating clarity and emphasis without becoming formal or ornate. The weight and compactness give it an energetic, attention-grabbing presence suited to bold messaging.
The design appears intended to deliver a modern, high-impact sans that stays clean and readable through geometric simplification and sturdy proportions. Its restrained detailing and rounded structure suggest a focus on versatility for contemporary branding and attention-forward typography rather than decorative expression.
The numerals are robust and highly legible, with open shapes and strong silhouettes that hold up well at larger sizes. Diagonals (K, V, W, X, Y) are crisp and add a dynamic edge to an otherwise rounded, stable system. The sample text shows consistent texture and strong word shapes, with punctuation and dots reading clearly against the heavy letterforms.