Sans Normal Kedig 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aircrew', 'Lisboa', and 'Lisboa Sans' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, assertive, sporty, modern, dynamic, impact, motion, modernization, clarity, brand voice, rounded, oblique, geometric, compact, high-impact.
A heavy, oblique sans with rounded, geometric construction and low stroke modulation. Curves are smooth and fairly circular, while terminals are clean and largely straight-cut, giving the design a crisp, contemporary finish. The slant is consistent across the set and the overall texture is compact, with generous interior counters that keep forms like a, e, and g readable at display sizes. Capitals feel sturdy and simple, and the numerals are similarly solid with clear silhouettes and minimal ornamentation.
Best suited to headlines, posters, and brand marks where an energetic, modern voice is needed. The sturdy shapes and consistent slant work well for sports and lifestyle branding, packaging, and promotional graphics, and can also serve for UI callouts or short labels where impact matters.
The font conveys speed and forward motion through its steady slant and dense, punchy shapes. Its rounded geometry keeps the tone friendly, but the weight and compact rhythm make it feel confident and attention-seeking. Overall it reads as modern and active rather than formal or editorial.
Likely designed to deliver a contemporary, high-impact sans that feels fast and confident without becoming sharp or aggressive. The combination of rounded geometry and a firm, consistent slant suggests an intention to balance friendliness with emphasis for display-focused typography.
Round letters (O, C, G) maintain an even, controlled curvature, helping create a cohesive rhythm in text. The lowercase uses single-storey forms where expected for a geometric sans, and the dot on i/j is prominent and circular, reinforcing the rounded theme. In paragraphs it produces a strong, dark color, better suited to short bursts than long reading.