Sans Normal Waguj 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, modern, neutral, clean, friendly, clarity, approachability, versatility, contemporary tone, rounded, open apertures, soft terminals, humanist.
This sans serif uses gently rounded geometry with a consistent, even stroke and softly finished terminals. Curves are smooth and broadly circular, while straight strokes stay clean and vertical, creating a calm rhythm across lines of text. Counters are open and generous, and joins are tidy without sharp corners, giving the letterforms a slightly softened, approachable texture. Overall spacing appears balanced and comfortable, supporting steady readability in both upper- and lowercase.
It fits well for interface typography and product experiences where clarity and a gentle personality are needed. The steady rhythm and open shapes also make it a good candidate for editorial subheads, informational graphics, and signage that benefits from quick scanning. Its approachable neutrality can support brand systems that need a modern but not overly stylized sans.
The tone is modern and neutral with a mild warmth, avoiding both stark technical rigidity and overtly playful quirks. Its rounded forms and soft endings lend a friendly, contemporary voice that feels suitable for clear everyday communication.
The design appears intended to deliver a clear, general-purpose sans with softened geometry for a more welcoming feel. It aims for broad usability and consistent texture across letters and numbers, prioritizing legibility and an understated contemporary character.
Uppercase forms read straightforward and stable, while the lowercase introduces subtle humanist inflections (notably in curved letters and the two-storey ‘g’). Numerals are simple and legible, matching the same rounded, even-stroke logic as the letters, which helps maintain consistency in mixed text.