Sans Superellipse Udmir 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Fact' by ParaType and 'Fishmonger' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, retro, confident, impact, motion, space-saving, display clarity, brand voice, rounded, compact, slanted, blocky, soft-cornered.
A compact, heavily weighted slanted sans with softly squared, superelliptic curves and rounded corners. Strokes stay broadly uniform, producing solid, inky shapes with minimal modulation and closed counters that remain readable. The rhythm is tight and efficient, with tall, condensed caps and a steady forward lean; curves and terminals tend to end in smooth, blunt cuts rather than sharp points. Numerals and lowercase echo the same rounded-rectangle geometry, giving the set a cohesive, engineered look.
Best used for high-impact headlines, logos, and display copy where compact width and strong presence help fit more characters into a line. It suits sports and automotive-style branding, event posters, product packaging, and bold interface labels that need an energetic, directional voice.
The overall tone is energetic and assertive, with a streamlined, performance-driven feel. Its forward slant and dense silhouettes suggest speed and momentum, while the softened corners keep it friendly rather than aggressive. The result reads as sporty and slightly retro, suited to bold statements.
The design appears intended to deliver maximum visual punch in a space-efficient, forward-leaning form, combining industrial rounded geometry with a sense of motion. It prioritizes consistent, robust shapes and a cohesive superelliptic system to maintain clarity at larger sizes and in strong color blocks.
Round characters (like O, Q, 0, 8) are built from squarish ovals, emphasizing a superellipse structure. Counters are relatively small for the weight, and spacing looks tuned for impact in short bursts rather than airy text settings. The italic angle appears consistent across capitals, lowercase, and figures, helping headings feel unified.