Sans Normal Utrik 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'CamingoDos Condensed' by Jan Fromm and 'Corpid' and 'TheSans' by LucasFonts (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, packaging, sporty, modern, dynamic, clean, confident, add motion, modernize, boost impact, stay legible, oblique, geometric, rounded, open, crisp.
A slanted sans with a clean, geometric backbone and smoothly rounded curves. Strokes stay fairly even throughout, with clear, open counters and a straightforward, uncluttered construction. Uppercase forms feel broad and stable while the lowercase introduces a more fluid rhythm, with single-storey shapes and compact joins that keep the texture lively. Terminals are generally clean and direct, and the numerals follow the same simple, contemporary structure with consistent alignment and clear differentiation.
This font suits branding systems that want a modern, kinetic voice, as well as headlines and short blocks of prominent text where the slant can add momentum. It also works well for advertising, posters, and packaging where a clean sans needs extra energy without becoming flashy.
The overall tone is energetic and forward-leaning, combining a contemporary, functional look with a sense of motion. It reads as sporty and efficient rather than decorative, projecting a confident, no-nonsense personality.
The design appears intended to deliver a contemporary sans look with built-in motion, pairing geometric clarity with a slanted stance for emphasis and speed. It aims for broad usability in display-driven contexts while keeping letterforms simple and legible.
The slant and rounded geometry create a smooth reading flow in phrases, while the relatively open shapes help maintain clarity at display sizes. The design balances firmness in the capitals with a more conversational feel in the lowercase, giving it flexibility across brand and editorial applications.