Sans Normal Polok 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Whatchamacallit' by Comicraft and 'Goodrich' by Hendra Pratama (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, stickers, playful, chunky, quirky, friendly, handmade, display impact, friendly tone, handmade feel, playful branding, rounded, soft corners, bulbous, bouncy, cartoonish.
This typeface uses heavy, compact letterforms with rounded corners and softly irregular contours that feel slightly hand-drawn. Strokes are consistently thick with minimal modulation, creating dense black shapes and a sturdy overall texture. Curves are bulbous and open, with simplified joins and terminals that read as blunt rather than sharp. Widths vary from glyph to glyph, giving the alphabet a lively rhythm; counters remain clear but can tighten in smaller apertures due to the weight.
Best suited to short, high-impact settings such as posters, headlines, product packaging, and playful branding where bold shapes and personality are an asset. It can also work for kids-focused materials, casual signage, and social graphics, while longer passages may feel heavy due to the dense stroke weight and tight internal spaces.
The overall tone is cheerful and informal, with a chunky cartoon energy that feels approachable and a bit mischievous. Its slight unevenness adds personality, steering it away from corporate neutrality and toward a human, upbeat voice.
The design appears intended to deliver maximum visual presence with a friendly, informal character. By combining simplified geometric forms with subtly handmade edges and variable letter widths, it aims to feel approachable and fun while remaining legible at display sizes.
The lowercase shows simple, single-storey constructions and compact bowls, while punctuation and numerals match the same soft, blocky build. In running text the strong weight creates a prominent, high-impact line, with spacing that supports a bouncy, irregular cadence rather than a rigid grid-like feel.