Sans Normal Omkur 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry, 'Ideal Sans' by Hoefler & Co., 'Quire Sans' by Monotype, and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, playful, approachable, display impact, approachability, brand voice, clarity, rounded, soft, chunky, geometric, open counters.
A heavy, rounded sans with broad proportions and smooth, low-modulation strokes. Curves are generously circular and terminals are clean and blunt, giving letters a soft, sculpted silhouette rather than a sharp, technical one. Counters are open and simple, and the overall rhythm is even and sturdy, with wide bowls (C, O, e) and a clear, straightforward construction across caps, lowercase, and numerals.
Best suited to display typography where its weight and width can deliver immediate impact—headlines, identity wordmarks, posters, packaging, and storefront or wayfinding signage. It also works well for short UI or social graphics where a warm, friendly sans is needed at larger sizes.
The tone is upbeat and welcoming, combining a friendly softness with a confident, high-impact presence. Its rounded geometry reads contemporary and approachable, lending a casual, easygoing voice that still feels solid and dependable.
The design appears intended to provide a contemporary rounded sans that prioritizes clarity and presence, pairing simple geometric construction with soft corners for a more personable feel. It aims for strong readability at display sizes while projecting a friendly, modern brand voice.
The lowercase shows a single-storey “a” and “g” with simplified, rounded forms, reinforcing the informal, modern character. Numerals are large and weighty with smooth curves and clear silhouettes, designed to hold up well in bold settings.