Sans Normal Bubij 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Akzidenz-Grotesk Next' by Berthold, and 'Lyu Lin' by Stefan Stoychev (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, functional, friendly, versatility, legibility, neutrality, contemporary tone, clarity, geometric, rounded, even, crisp, open.
A clean sans serif with largely geometric construction and smoothly rounded bowls. Strokes are even and steady, with crisp terminals and clear, open apertures that keep counters readable. Proportions feel balanced rather than condensed or extended, and the overall rhythm is consistent across capitals, lowercase, and numerals. The lowercase shows straightforward, contemporary shapes (notably a single-storey “a”), with simple joins and unobtrusive details that emphasize clarity.
Well-suited to interface typography, product branding, and general-purpose communication where straightforward legibility is required. It also fits editorial layouts, presentations, and wayfinding or signage that benefit from clean forms and consistent rhythm.
The tone is neutral and contemporary, projecting a calm, dependable voice rather than a stylized or expressive one. Its rounded forms add a subtle friendliness, while the restrained detailing keeps it businesslike and broadly applicable.
The design appears intended as a versatile, modern workhorse sans: clear, even, and visually unobtrusive, with just enough roundness to feel approachable while remaining crisp and professional.
The sample text maintains good word-shape coherence at display sizes, with smooth curves and tidy spacing that support continuous reading. Numerals follow the same geometric logic as the letters, helping mixed text and data feel visually integrated.