Sans Normal Tobir 1 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, fashion, modern, refined, dramatic, display impact, editorial tone, luxury branding, modern elegance, dramatic contrast, sharp, crisp, elegant, calligraphic, high-contrast.
A high-contrast, upright display face with crisp, tapering stroke endings and a largely serifless construction. Curves are drawn with clean, elliptical geometry, while joins and terminals often come to sharp, knife-like points, creating a glossy, cut-paper feel. Proportions run on the wide side with generous counters and open apertures; round letters stay smooth and expansive, while diagonals and arms are kept thin and precise. The lowercase shows a moderate x-height with prominent ascenders and descenders, and the overall rhythm alternates thick verticals with hairline connectors for a striking light–dark cadence.
Best suited to display settings such as magazine headlines, fashion and lifestyle branding, campaign posters, and premium packaging where contrast and shape detail can be appreciated. It can also work for short subheads, pull quotes, and titling in layouts that benefit from a refined, modern accent.
The tone is polished and contemporary with an editorial edge—confident, stylish, and slightly dramatic. Its glossy contrast and razor terminals suggest luxury and sophistication rather than casual utility, lending a curated, high-design voice to headlines and short statements.
The font appears designed to deliver a contemporary, high-fashion display voice using extreme contrast and sharp terminals while keeping forms clean and largely unadorned. It prioritizes visual impact, sparkle, and elegance in larger sizes, aiming for a premium editorial aesthetic.
The design’s character comes from consistent hairline thinning in cross-strokes and diagonals paired with bold stems, producing strong sparkle at larger sizes. Figures are similarly stylized, with elegant curves and thin entry/exit strokes that match the letterforms, supporting cohesive typographic color in mixed text and numerals.