Sans Normal Ufliv 1 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, book covers, editorial, branding, classic, formal, literary, premium, classic revival, editorial impact, premium tone, print elegance, bracketed, oldstyle, calligraphic, refined, crisp.
A high-contrast roman with sharp, tapered serifs and a distinctly calligraphic modulation. Strokes shift quickly from hairlines to strong verticals, with bracketed joins and teardrop-like terminals that give curves a polished, ink-trace feel. Proportions are slightly condensed in some capitals while round letters remain full and open; counters are generous and the rhythm is steady, aided by clear vertical stress. Lowercase forms are traditional and readable, with compact joins in the arches and a crisp, upright stance across the set.
Best suited to headlines, magazine typography, book covers, and elegant branding where contrast and sharp serif detail can be appreciated. It can also work for short-form editorial text and captions when set with comfortable spacing and adequate size to preserve the fine strokes.
The overall tone feels established and editorial, with a cultured, bookish confidence. Its dramatic contrast and crisp detailing read as formal and premium, suited to content that wants authority rather than friendliness.
This design appears intended to deliver a contemporary take on a classic, print-forward serif voice—combining traditional letterfit and familiar forms with heightened contrast for impact and clarity in display settings.
In larger sizes the hairlines and pointed serifs become a defining feature, creating a lively sparkle on the page. The numerals carry the same sharp contrast and classic shaping, helping headings and pull quotes feel cohesive.