Sans Normal Arrey 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to '1955' by Alan Smithee Studio, 'Hando' by Eko Bimantara, 'Afical' by Formatype Foundry, 'Kinetika' by Monotype, 'Neue Galano' and 'Neue Rational Standard' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, neutrality, modernity, legibility, rounded, open apertures, even color, crisp, unadorned.
A clean, rounded sans with smooth, circular bowls and softly finished terminals. Strokes maintain an even thickness with minimal modulation, producing a consistent typographic color in text. The letterforms favor open apertures and generous counters, with straightforward, geometric construction and restrained detailing. Curves are well-controlled and vertical/horizontal strokes read crisp, giving the design a stable, no-nonsense rhythm.
This font suits interface and product typography where clarity at a range of sizes is important, and it also works well for contemporary branding systems that need a neutral voice. Its even stroke behavior and open shapes make it comfortable for short editorial passages, headings, and informational signage.
The overall tone is modern and neutral, leaning friendly due to the rounded geometry and open forms. It feels practical and approachable rather than expressive, aiming for clarity and calm professionalism.
The design appears intended as a versatile, everyday sans that balances geometric cleanliness with approachable rounding. It prioritizes legibility and consistency across a broad set of basic characters, aiming to be a dependable workhorse for modern visual communication.
Uppercase forms read simple and architectural, while lowercase shapes keep a familiar, contemporary structure with single-storey-style simplicity where applicable and clear joins. Numerals are similarly rounded and consistent with the text forms, supporting a cohesive system feel across letters and figures.