Sans Superellipse Umfu 2 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, sportswear, packaging, techy, futuristic, industrial, confident, sporty, impact, modernization, clarity, technical tone, brand presence, squared, rounded corners, blocky, geometric, compact counters.
A heavy, geometric sans built from rounded-rectangle (superellipse) forms, with squared shoulders and generously radiused corners. Strokes are monolinear and uniform, producing crisp, high-impact silhouettes. Apertures and counters tend toward rectangular shapes, and many curves resolve into flattened arcs rather than pure circles, giving letters like C, G, O, and S a squarish rhythm. Terminals are clean and blunt, joins are sturdy, and the overall spacing reads open enough for display while keeping a tight, engineered feel.
Best suited to short, high-visibility settings such as headlines, logotypes, product branding, posters, and packaging where its sturdy geometry can carry the message. It also fits UI headers, game titles, and sports or automotive-themed graphics that benefit from a technical, high-impact look.
The tone is modern and technical, with a futuristic, equipment-label confidence. Its squared curves and robust weight suggest speed, machinery, and digital interfaces, while the rounded corners keep it approachable rather than harsh. Overall it communicates strength and precision with a contemporary, sci‑fi edge.
The design appears intended to deliver a contemporary display sans with a superelliptical, rounded-rectangle skeleton—balancing hard-edged geometry with softened corners for clarity and approachability. Its consistent stroke weight and squared counters aim for a durable, industrial voice that remains legible and visually distinctive at larger sizes.
The uppercase shows consistent width and strong vertical presence, while diagonals (A, V, W, X, Y) are sharply cut and stable. Numerals follow the same superelliptical logic, especially the rounded-rect 0 and the segmented, angular 2/3/5 forms, which read like display typography. The lowercase maintains a straightforward, functional construction; single-storey shapes and compact counters reinforce the engineered aesthetic.