Sans Normal Allik 7 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, ui labels, signage, posters, modern, technical, clean, friendly, neutral, clarity, modernity, legibility, system design, approachability, rounded, open apertures, geometric, monoline, soft corners.
A broad, monoline sans with generous horizontal proportions and rounded curve transitions. Strokes stay even and steady across the character set, with open counters and smooth, circular bowls that keep the texture airy despite the width. Terminals are clean and largely straight-cut, while curves (notably in C/G/O/Q and lowercase bowls) feel consistently geometric. The overall rhythm reads spacious and stable, with clear separation between letters and a calm, even color in text.
Best suited to headlines and short-to-medium text where width and openness can be an advantage, such as branding, packaging, posters, and signage. The even stroke and clear counters also make it effective for interface labels, dashboards, and wayfinding-style applications where quick recognition matters.
The tone is contemporary and matter-of-fact, with a slightly friendly edge coming from the rounded forms and open shapes. It suggests clarity and approachability rather than strict austerity, balancing a technical, engineered feel with softness.
The design appears intended to deliver a clear, contemporary sans with an expansive stance and geometric regularity, prioritizing legibility and a composed, modern texture. Its wide set and rounded construction suggest a goal of standing out in display settings while remaining neutral enough for everyday information design.
Lowercase forms lean toward single-storey simplicity (e.g., a and g), reinforcing a straightforward, utilitarian voice. Numerals are wide and highly legible, and the punctuation and basic symbols shown sit comfortably with the same geometric logic, supporting consistent UI-style typography.