Serif Normal Kumor 7 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, academic, classic, literary, formal, authoritative, readability, tradition, text setting, editorial tone, timelessness, bracketed serifs, oldstyle influence, calligraphic, bookish, robust.
This typeface is a conventional serif with bracketed, gently tapered serifs and moderate stroke modulation. The outlines show an oldstyle-leaning, calligraphic logic: rounded joins, subtly flared terminals, and a steady, readable rhythm in both uppercase and lowercase. Counters are open and generously shaped, while curves (notably in C, G, O, and S) are smooth and even. The lowercase features a two-storey a and g, a compact, right-leaning ear on g, and a slightly wedge-like, asymmetric top on f; overall spacing reads comfortable and not overly tight. Figures are lining-style with clear contrast and traditional proportions.
It suits long-form reading such as books, magazines, and editorial layouts where a traditional serif voice is desired. The sturdy shapes and clear counters also work well for reports, academic material, and formal brand or institutional communications.
The overall tone is classic and bookish, with a restrained, editorial seriousness. It evokes traditional print typography—measured, composed, and trustworthy—rather than a loud display personality. The slightly calligraphic construction adds warmth without sacrificing formality.
The design appears intended as a dependable, general-purpose text serif that prioritizes readability and a familiar, classical tone. Its moderated contrast and bracketed serifs aim to deliver an even texture in paragraphs while still providing enough character for headings and pull quotes.
In the text sample, the face maintains good paragraph color and a steady baseline, with distinct letterforms for common pairs and clear punctuation. The capitals feel dignified and slightly broad, giving headings presence while staying consistent with body-text manners.