Sans Superellipse Usho 1 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, techy, industrial, confident, modern, sturdy, impact, modernity, systematic geometry, brand voice, tech tone, squared, rounded corners, compact apertures, blocky, geometric.
A heavy, geometric sans built from rounded-rectangle and superellipse-like forms, with broad proportions and a tight, compact rhythm. Strokes are largely monolinear, with corners consistently softened and terminals cleanly cut, producing a smooth, machined look. Counters tend to be rectangular with rounded corners, and several letters use narrowed apertures and flat joins, emphasizing solidity over openness. Numerals follow the same squared-rounded logic, with a sturdy, display-oriented presence and clear, simplified construction.
Best suited to headlines and short text where its dense, squared-rounded forms can read as a distinctive graphic statement. It works well for branding, packaging, signage, and UI-style display settings that benefit from a robust, industrial feel.
The overall tone feels engineered and assertive—more utilitarian than friendly—suggesting contemporary technology, sci‑fi interfaces, and industrial branding. Its rounded corners keep the voice from becoming harsh, while the dense shapes project strength and certainty.
The design appears intended to deliver a bold, contemporary voice using a coherent superelliptical construction system. By prioritizing sturdy silhouettes, compact apertures, and rounded-square geometry, it aims for high impact and strong visual identity in display typography.
The design leans on repeated modular shapes (rounded bowls, squared shoulders, and clipped diagonals), creating strong consistency across caps, lowercase, and figures. Diagonal letters (like K, V, W, X, Y) appear intentionally simplified and angular, reinforcing the font’s technical character.