Sans Superellipse Usha 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, logos, posters, sports branding, game ui, techno, industrial, futuristic, sporty, gaming, impact, modernize, signal tech, add toughness, create texture, rounded corners, squared curves, compact, stencil-like, geometric.
A heavy, geometric sans built from rounded-rectangle (superellipse-like) shapes, with consistently softened corners and mostly straight-sided curves. Counters tend to be squarish and compact, giving letters a sturdy, machined look. The stroke endings are blunt and clean, with minimal modulation, and the overall rhythm feels tight due to short apertures and blocky interior spaces. Uppercase forms are broad and stable; lowercase follows the same architecture with simplified bowls and terminals that keep the silhouette bold and controlled.
Best suited to short, high-impact settings such as headlines, branding marks, packaging titles, event posters, and on-screen UI moments where a bold, technical voice is desired. It also performs well for large numerals in scoreboard-style graphics, product labeling, and display typography where texture and silhouette matter more than long-form readability.
The tone reads engineered and contemporary—more “equipment panel” than “book page.” Its rounded-square geometry adds friendliness compared to hard-edged techno faces, but the dense counters and clipped joins keep it assertive and performance-oriented.
The design appears intended to deliver a modern, robust display sans with a rounded-square construction—combining the efficiency of industrial signage with a softened, approachable edge. Its tight apertures and compact counters prioritize a strong block of text and distinctive shapes at larger sizes.
Several characters emphasize a constructed feel through squared bowls and boxy counters (notably in forms like O/Q and 0/8/9), which can create intentional ambiguity in exchange for a strong graphic presence. The digit set matches the letterforms closely, reinforcing a uniform, system-like texture in headings and numerals.